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Regarding the cost of ATR versus RUK, I'm not sure you're aware that many TV packages in Ireland include ATR as one of the channels in their standard offer and therefore to many people it genuinely does cost nothing to receive it.
Second, given the extra revenue you're going to be receiving why don't you just pony up for a second channel as back-up so that you can cope with the extra volume of coverage you will be expected to provide? I don't understand why you would pay for (virtually) all the best content available and then choose not to package it properly.
Finally, a word of advice: next time you're not sure whether a statement is a casual stereotype or not, keep well away from it.