If we are all happy that our sport becomes niche, only enjoyed by those who actually know what's going on and has no appeal to a wider "couple of times a year" market, then let's keep the whip. If on the other hand, we can take into account an outsider's perspective, and a few that will help to sustain racing in years to come - and may even start attending meetings - we should listen to them. My view is that the whip is a vile and unedifying spectacle - ban its use, other than for corrective purposes. And, yes, disqualify jockeys for breaking the rules and "cheating".